Animal Bill of Rights Identity design

The basis of this project was to rebrand the Animal Legal Defense Fund's proposed animal bill of rights. Their Bill of Rights is a great concept and has good points, but there have been far fewer people to sign the petition than you'd expect. I think the reason was because they didn't promote it very well. So I chose to rebrand their concept in a way that would attract the eye of possible petition signers: with simplicity and ease. ​