What is Branding?
Branding, at its core, is the act of marking something so as to differentiate it from other objects of its kind. You're pretty much doing what you can to let people know that this thing you're offering is different than what other businesses are offering. This can be done in a number of ways including naming, logo, packaging, positioning, voice/attitude, and attributes. Basically anything that gives additional meaning to the things being branded in the minds of consumers.