We were tasked with creating a visual brand and website for Ruby Mountain Beef to help bring attention to their blog and to attract potential customers. They requested a website with the capability to host two blogs: one for recipes, and one for news on the beef industry and local farming. They also wanted contact forms for direct sales and a site with the potential to move towards e-commerce in case a bill that is currently in the works gets passed allowing farmers to butcher and sell their own meat. We also created two logos, one for primary usage and one auxiliary logo solely for swag items.
Ruby Mountain Beef LLC is a family run business based out of the Ruby Home Ranch in Lamoille, Nevada. Lamoille is a small farming community located at the base of the Ruby Mountains, about 20 miles southeast of Elko in Northeast Nevada. The ranch is located at about 6,000 feet of elevation. A mix of wild sage, lush pasture grass, alfalfa, pure mountain water and fresh air are just part of the recipe. The meat they sell their friends, and are now offering to a select few people, is the same beef they feed their to own family.
